St. Louis Region is 21st Largest in U.S. – Now What?

By Tom Chulick, President and CEO of the St. Louis Regional Chamber of Commerce

This column was originally published in the St. Louis Post-Dispatch.

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Earlier this year, the U.S. Census Bureau released its latest population estimates for the nation’s largest metropolitan areas. The St. Louis region grew, but our rate of growth was slower than those in other metro regions like Denver, Tampa, FL, and even Baltimore. As a result, we dropped from 20th to the 21st-largest metropolitan region. But let’s be clear: We are doing well in a lot of areas. This story is not about urban vs. rural, this suburb vs. that suburb.

Every metropolitan region across the country is competing for people, jobs and economic opportunities. But what this news should do is inspire us, as business and civic leaders, to work together more effectively to market the St. Louis region and bring more jobs and talented people to our region.

We do have a lot of momentum on which to build. This spring, we beat out Kansas City, Milwaukee and Louisville, KY, to win more than 2,200 new jobs with companies like Amazon, Cenlar and Grove Collaborative. Our startup businesses continue to grow and thrive, and we have more opportunities to encourage expansion. In March alone, St. Louis Regional Chamber of Commerce staff met with site selection consultants in Dallas and Cincinnati, and we are soon heading to Cleveland and Chicago. We hosted the consul general of India, who is committed to encouraging Indian companies to locate here in St. Louis. People, jobs and companies are moving to and interested in moving to St. Louis, but the more economic opportunities we can provide—in terms of jobs and a talented workforce—the more likely we can grow at a faster rate.

The core mission of the St. Louis Regional Chamber is regional economic development. That means when a business is wanting to relocate its business, we look at all corners of the region—City of St. Louis, St. Louis County, St. Charles County, Madison County, St. Clair County and beyond. Each area has unique assets, and combining our strengths creates a region that is very competitive. Companies and site selection consultants tell us they love St. Louis’ educational opportunities and our strong talent in biosciences, financial sectors, health care, and logistics and advanced manufacturing. They appreciate our friendly business climate. And as many of us know, they cite affordability as a major selling point.

According to the St. Louis Federal Reserve, we rank No. 7 in the country for adjusted real personal income per capita, 12 percent higher than the national average. That means a dollar goes further in St. Louis than almost anywhere else. The 2017 ACCRA Cost of Living Index indicates that our region’s composite index ranks at 90.6, where 100 is the average for the country. Affordability, educational opportunities and key industries are reasons why companies choose to do business in St. Louis. And we think many more will, especially as the chamber and community partners continue to work with regional educational partners and employers to grow and develop our workforce.

It is important that we in the business and civic community work together to attract new people to St. Louis. Young professionals, immigrants and companies want affordable housing and commercial space to help their growing families and businesses. We should target the coastal cities to highlight our lower cost of living and housing and our other regional assets. We still have real challenges and perceptions to address, but we also need to get out there and tout our strengths.

Ultimately, people and businesses are looking for economic opportunities. That is how St. Louis will grow. We must continue to work together to bring more jobs, build our workforce, and attract talented and innovative people. We also must support people and organizations that make St. Louis a better place to live. This is our call to action. We at the chamber will continue to work hard and collaborate with our partners in both Illinois and Missouri to market the region around the country and across the world. St. Louis has many assets, we are open for business, and it is time we assert the story of our region’s benefits.

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For more than 25 years, Tom Chulick championed regional economic growth as a financial services industry executive and a committed civic leader. Since March 2018, Tom has served the St. Louis Regional Chamber as President and CEO.

Chulick is the former Chairman, CEO and President of UMB Bank in St. Louis. He specialized in business growth, commercial banking, brokerage, institutional asset management, wealth management and treasury services. During his tenure at UMB, the St. Louis Region market achieved unprecedented sales growth with a six-year compounded annual growth rate over 24%. Tom led a successful turnaround in three markets and as a result, his model became the UMB Bank standard. During his tenure, Forbes Magazine recognized UMB Bank as one of the best run banks in America for five consecutive years.

While at UMB, Tom was responsible for fostering business growth through consumer services, wealth management, commercial banking, fiscal activities, risk management and human resources for Missouri, Kansas, Oklahoma, Nebraska and Greater St. Louis, including both Missouri and Illinois. Tom launched and managed industry verticals in Agri-Business & Healthcare growing the Agri-Business vertical from an ABA national ranking of 49th to the Top 25.

Tom has also championed innovation and workforce development, especially in the financial sector. He instituted, monitored and mentored investments in the 630 FinTech Accelerator, led the company in highest Customer and Associate Satisfaction scores, and earned the UMB Financial Corporation Leadership Award, the highest company honor.

Tom currently serves on the Board of Trustees for Webster University and the Board of Directors for The Regional Business Council and the St. Louis Sports Commission. He has formerly served on the Board of Directors of the St. Louis Zoo, the St. Louis Area Council of the Boy Scouts of America, and Saint Louis University John Cook School of Business.

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Articles in “From the Field” represent the opinions of the author only and do not represent the views of the Community Builders Network of Metro St. Louis or the University of Missouri-St. Louis.

We invite readers to contribute to the civic conversation about community development in St. Louis by writing an op-ed for the Community Builders Exchange. Op-eds should be short (400-700 words) and provocative. If you have an idea for an op-ed, contact Todd Swanstrom at swanstromt@umsl.edu.